In the mid 70's I became interested in the "WHAT BECOMES A LEGEND MOST" ads. Probably because I was an avid 30, 40, & 50 movie buff. I started collecting them and in the beginning realized I would have a hard time just going through old magazine so------
I decided to call The Peter Rogers Agency -remember this was before the Internet-- anyway I just got the little phone number and called. A terrific assistant to Mr. Rogers took pity on me and sent me "tear sheets" of most of the ones I was missing. Many thanks to Blue-- yes, that was her name. Each year after that I would call and she would send me "tear sheets" of the current years "Legends". They put out a book about 1979 with little stories about the photo shoot up until that time.
I have three copies ---- Andi gets one tomorrow .
The first "Legends" were photographed in 1968
There are no elaborate costumes. A selection of coats is supplied that complements the sitter's personality for the photo shoot.
A famous actor once said this lady was the most beautiful actress at the Oscars
The coat - not the "Legend" was retouched in the above photo because the furrier didn't think the original photo "showed the coat to the best advantage"
MARTHA GRAHAM AND RUDOLF NUREYEU WITH MARGOT FONTAINE-- MR. NUREYEV WAS THE ARTIST WHO WOULD NOT GIVE PERMISSION TO HAVE THE PHOTO REPRINTED FOR THE BLACKGLAMA BOOK
The two pages above made a double facing page. When the book was published one of the "Legends" refused to give permission to have it reprinted in the book. I was able to get tear sheets of the pages and I'll probably be sued for putting them in my blog. Maybe not--everyone has died.
Two hundred people called the Times the first day this ad was run to ask "who is it".
The ads fell out of favor with the backlash against wearing fur that started in the late 80's. They have shot a few over the last 10 years but I never see them in the magazines I subscribe to.